Manager SFP Consumer Experience
3 days ago
Dhaka, Dhaka Division, বাংলাদেশ
Philip Morris International
পূর্ণকালীন
ইমেল বা Google সহ বিনামূল্যে
এই কাজ সংরক্ষণ করুন এবং আপনার অনুসন্ধান সংগঠিত রাখুন
চাকরি বাঁচাতে একটি বিনামূল্যের অ্যাকাউন্ট তৈরি করুন, সতর্কতা তৈরি করুন এবং আপনার ড্যাশবোর্ড থেকে এই তালিকায় ফিরে যান।
ইমেল বা Google সহ বিনামূল্যে
চালিয়ে গেলে আপনি নিম্নলিখিতগুলিতে সম্মত হচ্ছেন: শর্তাবলী & গোপনীয়তা নীতি.
Purpose Of The Job
Develop and execute integrated SFP marketing programs that build category understanding, brand equity and adult consumer engagement across relevant touchpoints
Principal Accountabilities
• Translate SFP brand strategy into annual marketing and communication plans
• Develop locally relevant campaigns and consumer-engagement programs
• Coordinate creative, media, content and activation agencies
• Support product and portfolio launches
• Ensure consistent brand expression across consumer touchpoints
• Work with Digital & Products and Commercial Operations to connect consumer and channel execution
• Monitor consumer response, campaign performance and investment effectiveness
• Manage marketing budgets, timelines and agency deliverables
• Ensure programs follow applicable internal standards and approval requirements
• Capture learning and continuously improve marketing effectiveness Requirements
• Bachelor’s degree in Marketing, Communications, Business or a related discipline
• Typically 5 to 7 years of experience in brand marketing/ brand building, integrated marketing or consumer engagement
• Experience developing campaigns and managing creative or media agencies
• Strong knowledge of brand planning and consumer communication
• Experience in FMCG, consumer goods, regulated products or digital marketing is advantageous
• Consumer-centric thinking
• Creative judgment; agency and project management
• Analytical and budget-management skills
• Cross-functional collaboration 34885
• Translate SFP brand strategy into annual marketing and communication plans
• Develop locally relevant campaigns and consumer-engagement programs
• Coordinate creative, media, content and activation agencies
• Support product and portfolio launches
• Ensure consistent brand expression across consumer touchpoints
• Work with Digital & Products and Commercial Operations to connect consumer and channel execution
• Monitor consumer response, campaign performance and investment effectiveness
• Manage marketing budgets, timelines and agency deliverables
• Ensure programs follow applicable internal standards and approval requirements
• Capture learning and continuously improve marketing effectiveness Requirements
• Bachelor’s degree in Marketing, Communications, Business or a related discipline
• Typically 5 to 7 years of experience in brand marketing/ brand building, integrated marketing or consumer engagement
• Experience developing campaigns and managing creative or media agencies
• Strong knowledge of brand planning and consumer communication
• Experience in FMCG, consumer goods, regulated products or digital marketing is advantageous
• Consumer-centric thinking
• Creative judgment; agency and project management
• Analytical and budget-management skills
• Cross-functional collaboration 34885