Marketing Manager
এই কাজ সংরক্ষণ করুন এবং আপনার অনুসন্ধান সংগঠিত রাখুন
চাকরি বাঁচাতে একটি বিনামূল্যের অ্যাকাউন্ট তৈরি করুন, সতর্কতা তৈরি করুন এবং আপনার ড্যাশবোর্ড থেকে এই তালিকায় ফিরে যান।
চালিয়ে গেলে আপনি নিম্নলিখিতগুলিতে সম্মত হচ্ছেন: শর্তাবলী & গোপনীয়তা নীতি.
Key Responsibilities
Marketing leadership Own marketing strategy and execution for both business lines. Lead and develop a team of 4–5 across paid ads and social, product marketing, and content. Set priorities, plans and standards for the team; review and improve existing campaigns. Growth and acquisition Drive user acquisition and subscription sales for the small-business software. Generate demand for the B2B lending product. Run paid digital campaigns across Meta, Google and TikTok. Plan offline, field and trade marketing aimed at shop owners and small businesses. Product and lifecycle marketing Run SMS, push notification and CRM campaigns to activate, convert and retain users. Work with product and sales teams on launches and positioning. Content and brand Oversee video, static, copy and SEO content. Build the brand, manage PR, and run partnerships and co-marketing. Research and analytics Run market research to understand customers and competitors Track campaign performance and use data to decide where to invest. What Success looks like Month 1: Take full control of all marketing activity, channels and the team. Month 1: Review current campaigns, spend and results; report what to fix to the CEO. By end of Month 2: Present a marketing plan for both business lines, with clear targets. Months 3–6: Deliver measurable improvements in acquisition and subscription sales.
Skills & Qualifications Minimum 5 years of marketing experience, including leading a team. Proven track record of marketing software or subscription products that drove sales. Hands-on experience running paid ads for subscription sales Strong skills in Meta Ads Manager, Google Ads and Google Analytics. Experience with SMS, push notification or CRM campaigns Data-driven: comfortable with funnels, conversion rates and campaign reporting. Self-driven: brings ideas and improvements, does not wait for instructions. Excellent written and spoken English and Bangla. Degree in Marketing, Business or a related field. Startup experience strongly preferred; fintech experience a plus.
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