Manager-Marketing (Diagnostic Lab)

Responsibilities & Context

Saic Digital Diagnostic Lab was established in 2008 by Saic Group. Saic Digital Diagnostic Lab (SDDL) has earned a reputation for ensuring proper healthcare since its inception. Renowned doctors from public and private hospitals of the country are regularly providing medical services in Saic Digital Diagnostic Lab. Saic Lab has state-of-the-art medical laboratories and skilled medical technologists to diagnose patients accurately.

The Marketing Manager will be responsible for developing and implementing marketing strategies to promote the services of SAIC Digital Diagnostic Lab. This role involves managing the marketing team, driving customer engagement, expanding market reach, and enhancing brand presence in the healthcare sector.·

Design and execute comprehensive marketing plans to increase brand awareness and drive business growth.

Conduct market research to identify new business opportunities and customer needs in the healthcare diagnostic industry.

Develop promotional campaigns and strategies that align with the labâs business objectives.

Manage online marketing strategies, including social media, search engine optimization (SEO), email campaigns, and paid advertisements.

Oversee the lab's website and ensure the content is up to date, user-friendly, and optimized for search engines.

Monitor digital marketing metrics and adjust strategies for optimal performance.

Organize promotional events, sponsorships, and community outreach programs to increase the labâs visibility.

Collaborate with the sales team to generate leads and acquire new clients from the healthcare industry.

Maintain relationships with existing clients, providing ongoing support and communication.

Establish and maintain partnerships with healthcare providers, hospitals, and clinics to promote diagnostic services.

Develop collaboration strategies with key stakeholders to enhance the labâs market presence.

Stay updated on industry trends, competitor activities, and market dynamics in the healthcare diagnostics sector.

Analyze customer feedback and market data to improve marketing efforts and service offerings.

Prepare and manage the marketing budget, ensuring all marketing activities are cost-effective and within the allocated resources.

Set clear goals and KPIs for the marketing team and regularly evaluate their progress.